Monday, October 08, 2007

Passionate about delivering laundry solutions

Never describe yourself, or your business, as being passionate about anything. It's one of those claims that always sounds hollow.

If you want me to believe that what you feel amounts to a passion, then you'll have to find words that - through their freshness and energy - convey to me a sense of your fervour, your excitement, your willingness to die for the cause.

It's the only way. And if you doubt it, just cast your eyes upward to the heading of this piece - which I swear on my children's lives I really did see on the back of a van that I overtook on the M4 recently.

Talk about a passion-killer.