Northern Rock: when "don't" means "do".
As I write, my mother-in-law is queuing outside Northern Rock's branch in Dorking, waiting to withdraw the money she recently invested with them. Why? Because everybody involved in the bank's lending crisis - chief executive, Chancellor, FSA - has been telling her and her fellow Northern Rock investors that there is absolutely no reason to panic.In this context, persuasive words like these are directly counter-productive: the very assurance of there being to cause for alarm implies that there may indeed be cause for alarm.
Slippery customers, words. Sometimes they just won't do what we want them to.
4 Comments:
I think the word "panic" in this context is also important. It comes with an implication that the people who want to look after their money (ie they're not sure they trust Northern Rock to do so) are stupid.
"Don't panic" has echoes of Dad's Army and that patronising car insurance advert too.
Another thought - standing calming outside a bank to transfer your money seems a lot less like people in a panic than all those city boys dumping shares.
I haven't heard anyone asking them not to sell.
I couldn't agree more, Heather. My mother-in-law wasn't in a panic (with all its pejorative overtones). She was exercising extreme and entirely commendable caution, in seeking to protect her fairly meagre life savings.
2016-03-18keyun
michael kors uk
coach outlet store online
ray ban sunglasses
coach outlet
ugg outlet
nike basketball shoes
tory burch handbags
polo outlet
louis vuitton outlet
louis vuitton handbags
coach outlet
abercrombie kids
cheap oakley sunglasses
canada goose coats
hollister kids
air jordans
canada goose outlet
replica watches
michael kors handbags
michael kors outlet
christian louboutin shoes
ray ban sunglasses
coach outlet store online
michael kors handbags
uggs outlet
kate spade handbags
coach outlet
ray ban sunglasses
louis vuitton outlet
coach outlet
canada goose outlet
marc jacobs handbags
jordan concords
hollister kids
kobe 9
hollister clothing
tory burch outlet online
coach outlet store online
nike air max
mlb jerseys
ralph lauren uk
skechers shoes
fitflops sale clearance
converse trainers
ugg boots clearance
red bottom
christian louboutin shoes
off white shoes
louboutin outlet
Post a Comment
<< Home