Can I change your mind?

My book on the craft and art of persuasive writing - Can I Change Your Mind? - has just been published by A&C Black. Think of it as the antidote to Eats, Shoots & Leaves: a book about being a better writer that doesn't give a stuff about what's correct, only what gets results . . .

Friday, November 09, 2007

Last post

I find the subject of persuasive communication endlessly fascinating, so I'm pretty sure I could go on writing this blog for as long as ...

Wednesday, November 07, 2007

Clever stuff, Christians!

Saw this on a sign outside a church today: GODISNOWHERE (NOW READ THAT AGAIN.) Quite clever, no? But I'm not convinced that a word searc...

Tuesday, November 06, 2007

Beauty for blokes

I'm a huge fan of the language used by the male cosmetics industry. I love the way it tries to reassure us blokes that there's nothi...

Monday, November 05, 2007

The ethics of persuasion

Tell a stranger at a party that you work in the field of persuasive communications, and there's a good chance he or she will ask you how...

Wednesday, October 31, 2007

The poetry of persuasion

I seem to remember writing somewhere - quite possibly in the opening chapter of my book - that persuasive writing and true creative writing ...

Monday, October 22, 2007

Sunday Worst?

I can't decide which of two ads in yesterday's Observer magazine depresses/enrages me more. The first shows a shiny black car, with ...

Friday, October 19, 2007

Is it breezy?

Have you come across a book called The Elements of Style, by William Strunk and E B White? It's long held classic status in the US, but ...

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