tag:blogger.com,1999:blog-35124744.post7952717005458340475..comments2009-11-07T14:56:35.868ZLindsayhttp://www.blogger.com/profile/09254911890227408019noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-35124744.post-68750675909605295162007-02-06T14:59:00.000Z2007-02-06T14:59:00.000ZI think they only really work when they're honest. Avis for example: "We're second. We try harder." Revised now to "We try harder" I think.Jonhttp://www.blogger.com/profile/07360041587592884518noreply@blogger.comtag:blogger.com,1999:blog-35124744.post-84216560264310018982007-02-05T12:25:00.000Z2007-02-05T12:25:00.000ZGlad you agree. I've jsut pre-ordered your book by the way. Next time I see you I'll make sure you sign it!Chris Thurlinghttp://www.blogger.com/profile/01721632249960696095noreply@blogger.comtag:blogger.com,1999:blog-35124744.post-40091068620676224422007-02-05T11:45:00.000Z2007-02-05T11:45:00.000ZThrilled to receive my very first comment, Chris. And yes, "For the journey" is right up there with the worst of the worst.Lindsayhttp://www.blogger.com/profile/09254911890227408019noreply@blogger.comtag:blogger.com,1999:blog-35124744.post-75923422864970804292007-02-05T10:28:00.000Z2007-02-05T10:28:00.000ZMy current favourite meaningless strapline is Lloyds TSB's "For the journey". Proves the point in your penultimate paragraph I think!Chris Thurlinghttp://www.blogger.com/profile/01721632249960696095noreply@blogger.com